Invicta Has Been Making Watches Since 1837.
A Swiss watchmaking house founded in La Chaux-de-Fonds — reborn for a new century, now curated from Tulsa for buyers who want heritage without the hype.
Latin for Undefeated. Swiss by Birthright.
The name 'Invicta' comes from the Latin for undefeated — a declaration of durability picked by founder Raphael Picard when he opened his workshop in La Chaux-de-Fonds, Switzerland in 1837. That town, nestled in the Swiss Jura, is the same watchmaking heart that produced Zenith, TAG Heuer, and Girard-Perregaux.
For nearly two centuries Invicta has built timepieces that refuse to follow trends. The brand disappeared and resurfaced, shifted hands and factories, but kept the same stubborn principle: real watchmaking for real people, at prices that don't require a second mortgage.
From a Swiss Workshop to a Tulsa Storefront
Raphael Picard opens the Invicta workshop in the heart of Swiss watchmaking country. The first Invicta timepieces are pocket watches built to railway-grade accuracy — precise enough to coordinate train schedules across the Alps.
After decades of quiet production, Invicta relaunches under American ownership with a bold new thesis: take Swiss-grade materials and movements, build them into bolder, wearable designs, and sell them at a price real collectors can afford. The modern Invicta is born.
Invicta's flagship Pro Diver collection debuts — a 200-meter dive watch with automatic movement, unidirectional bezel, and screw-down crown at a fraction of the price of its Swiss counterparts. It becomes one of the best-selling dive watches in American history.
Speedway chronographs, Grand Diver automatics, Objet D'Art skeletonized dials, and the women's Angel collection cement Invicta as a household name in American watchmaking. Collectors worldwide trade, stack, and obsess over the lineup.
188 years of Invicta heritage now passes through our Tulsa, Oklahoma workshop. Every watch we carry is hand-picked from the current Invicta catalog, authenticated, inspected, and sent to customers across all 50 states — heritage preserved, middlemen removed.
Five Invicta Lines With Legacy on Their Side
Wear a Piece of 188-Year Heritage
Every Invicta in our collection carries the same Swiss-rooted history — authenticated, hand-inspected, and shipped from our Tulsa workshop with the original box, tags, and manufacturer warranty.
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